Accounting for a quarter of the population of the United States, the Millennial generation – those born between 1981 and 1996 – are a generation quite like no other. They were the first generation to come of age in the online-era and also a generation that witnessed the devastating financial crisis of 2008. Unfortunately, for Millennials, they’re also a generation crippled with student debt. As the current largest living generation, Millennial spending habits can make or break companies and products – and when every dollar counts Millennials make sure they do their research before making any type of investment.
Although Millennials have received a bad rap as an avocado-toast-munching, hipster-beard-sporting, boomerang generation, the reality is that Millennials hold enough clout in the market-place to change how we shop and what we shop for. From wardrobes to yogurt, vacations to gambling, here are some of the things Millennials refuse to spend their hard-earned cash on.
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